As a dental professional in the UK running a private practice, I understand how crucial online visibility is to attracting new patients. Like many other healthcare business owners, I was looking for someone who could help boost my local search presence, drive website traffic, and ultimately generate more patient enquiries. That’s when I came across Nick Keeping SEO Consultant.
Nick promotes himself as a UK-based freelance SEO expert with a background in healthcare marketing. His messaging sounded promising: no contracts, ROI-focused strategies, and a bold claim that if you don’t see a return within 12 months, he’ll work for free. Unfortunately, none of these promises held up in my experience.
The Initial Impression
Nick’s website gives the impression of someone experienced, confident, and specialised in helping healthcare businesses like dentists, chiropractors, and care homes. This seemed like a great fit for my practice, and I was initially reassured by the personal approach and freelance setup, which I hoped would lead to more focused service than a large agency.
However, once the project began, things quickly went downhill.
Lack of Communication and Clarity
Communication was one of the biggest issues I faced. Replies to emails often took several days, and when I did get responses, they were vague and lacking in detail. As someone unfamiliar with the technical side of SEO, I expected more clarity, support, and regular updates, but I was often left guessing what was actually being worked on.
Generic Strategy That Didn’t Fit My Business
Despite his focus on healthcare, the strategy I received felt completely generic. There was no indication that any specific research was done for my local area, competition, or even dental search trends. The recommendations I got seemed like copy-paste tactics that could apply to any business in any sector.
It became clear over time that there was no custom strategy designed around my goals or patient audience. I expected a tailored approach for my clinic, and that simply never materialised.
Disappointing Results and No ROI
After months of work, there was no measurable improvement in website performance. No ranking growth, no noticeable increase in enquiries, and no clear return on the money I invested.
Nick’s website states that he doesn’t believe in contracts because he believes in results, but in my case, there were no results and no accountability. The offer to “work for free if you don’t see ROI within 12 months” was never mentioned again once I voiced my concerns.
Not Worth the Cost
The pricing for the service was, in my view, far too high for the quality delivered. I don’t mind paying good money for good service, but this wasn’t that. For the price I paid, I expected expert advice, detailed reporting, and an actual return on investment. Instead, I was left with uncertainty, minimal insight, and zero growth.
Final Thoughts
I trusted Nick Keeping SEO Consultant with my business’s online presence, and I regret doing so. What I hoped would be a step forward in growing my practice turned out to be a costly misstep. While the promises on the surface sound impressive, my experience was the opposite poor communication, lack of tailored strategy, no accountability, and absolutely no results.
If you’re a healthcare professional or small business owner looking for SEO help, I would strongly recommend doing deeper research and asking for real-world proof before committing. My advice? Look elsewhere for someone who backs up their words with genuine performance and professional follow-through.
Chakma 
Admin